Retail marketing automation gets a practical upgrade: rule-based voucher campaigns
Retailers and brands are under growing pressure to run smarter, measurable and more targeted promotions. Traditional cashback campaigns are slow, costly and offer little data in return. At the same time shoppers expect relevance and marketers need direct insight into what truly drives sales. With MYND we introduce a new approach: rule-based voucher campaigns that combine precision, flexibility and real-time data. It’s a practical way to influence behaviour in store and online while keeping full control over results.
In retail marketing, everything comes down to timing, relevance and a clear understanding of shopper behaviour. Brands and retailers want to reach consumers at the right moment and know exactly what a campaign delivers. In practice this is often harder than expected. Traditional cashback programmes are expensive to set up, difficult to manage and offer limited visibility on results. Processing physical receipts, manual reconciliations and slow feedback loops consume time and budget, while leaving teams with little actionable insight.
Meanwhile the market is shifting. FMCG brands want more direct contact with new buyers. Retailers want to influence in-store and online traffic more effectively. Category managers are expected to prove ROAS and lifetime value, yet many of the tools they use fall short in data, speed and flexibility.
This is exactly why we built MYND. Our platform allows brands and retailers to run rule-based voucher campaigns that give marketers full control. A voucher is not just a discount. It becomes a targeted instrument with clear rules that define where it works, when it works and for which product. All without long IT projects or highly complex integrations.
It becomes very practical when you apply it to real retail situations. A cinema with empty seats in the morning can run a voucher that only works in that time slot. A retailer opening a new store can offer a cake promotion valid only in that location and only during morning hours. A food brand launching a new pasta sauce can issue a voucher that works exclusively on that one product, in store or online.
Because MYND connects directly with POS systems and web shops, every campaign is fully digital. There are no paper receipts, no manual checks, no delays. Instead marketers get real-time dashboards with clear insights into usage, conversion, ROI and even follow-up behaviour.
What MYND makes possible for marketers
- Full control with self-service campaign setup
- Rule-based vouchers: product, location, day, time and channel
- Increased traffic in store and online
- Collection of customer data for segmentation and retargeting
- Smart reuse of existing gift card infrastructure
- Fully digital promotions without manual administration
- Real-time insight into redemption, conversion and ROAS
- Easy cashback without complex reconciliations
- Low operational cost and fast time to market
The market context underlines the opportunity. The global digital coupons market was valued at approximately €96.7 billion in 2024 and is projected to grow to around €205 billion by 2035. Europe represents roughly 27% of the global digital coupon market, putting the regional opportunity comfortably in the tens of billions of euros. Another study estimated that European rebate clearing alone released about €170 million in value in 2020. This shows that voucher-driven activation is a significant, growing and still under-optimised part of marketing budgets.
MYND positions itself right in this space. We make activation measurable, flexible and scalable. With rule-based voucher promotions we help brands and retailers unlock a new level of data-driven marketing.
If you’d like to explore how MYND can work for your category or see how a campaign would look for your retail environment, we’re happy to schedule a meeting.
