October 14, Milan, by Jan-Alix Kruizinga, MYND Core processing consultant.
Artificial Intelligence is changing how the gift card industry works — from the moment a customer selects a design to the final redemption at checkout. At Amilon, we see AI not as a futuristic concept, but as a powerful, practical instrument that brings our MYND platform to the next level. It helps businesses deliver smarter, more creative and more secure gift card experiences.
- The Joy of Smarter, More Human GiftingGift cards are no longer just static products with a barcode or QR code. Within the MYND platform, they’ve become a flexible tool in both business and marketing — and with AI, they can now be more personal, dynamic and creative than ever.
Imagine an employee gift that automatically adapts its message and design to the recipient’s role, hobbies or purchase history. A marketing manager might receive a bright, energetic card with a motivating message, while a designer gets a minimal, elegant version with a creative quote. The same technology can also be used at scale: when companies order thousands of cards for staff or clients, AI can generate personalized greetings and matching digital designs automatically. It saves time while keeping every card meaningful.
For retailers, AI adds an extra layer of creativity and intelligence. Seasonal campaigns can automatically adapt visuals and messaging to different customer groups and learn from the results — whether in redemption, conversion or engagement. For companies, it means thank-you gifts that feel unique and thoughtful, without adding extra work.
In the end, this is what makes AI in gifting truly valuable: it brings back creativity and emotion. Recipients get a smoother, more personal experience, while program managers and marketers get a platform that works with them — spotting opportunities, preventing issues and making every campaign smarter and more human.
- Turning Data into Decisions
Behind every successful gift card program lies a mountain of data — sales, redemptions, seasonal peaks, customer segments and partner performance. But data alone is not insight. AI helps turn that data into clear, actionable intelligence.
For example, an AI model can detect that redemptions of restaurant cards spike during the first week of December but slow down by mid-January. It might also notice that digital delivery via WhatsApp performs better in southern Europe, while email works better in northern markets. From these insights, it can suggest optimized order volumes or timing for campaigns — sometimes spotting patterns humans might miss.When all data from sales, redemptions and campaigns lives in one dataset or platform eg. MYND, the real power of dashboarding with AI can come to life. It can recommend which channels deserve more investment, which products are rising stars. For program managers, this means fewer guesses and more confidence in every decision.
- AI as a 24/7 Fraud Watchdog
Fraud prevention has always been a challenge in the digital value space. With high transaction volumes and real-time API calls, it’s easy for small irregularities to go unnoticed — until they turn into something costly.
AI changes that. By continuously learning from normal API request patterns, user behaviours and redemption flows, AI can identify unusual activity the moment it happens. For example, if strange spikes of operations from the e-commerce software differs from seasonal paths or if the API receives repeated requests with deviant timings, the system can automatically flag or block the activity.Think of it as a digital gatekeeper that never sleeps. It can alert the team instantly, request extra verification, or even take direct action to suspend suspicious operations. This level of real-time monitoring creates a safer environment for both B2C consumers and B2B distributors.
- Looking Ahead
At Amilon, we believe AI should make technology feel more human, not less. By combining personalization, analytics and security into one intelligent layer, we are ambitious helping the industry move towards a new standard with MYND as innovate platform — one where gift cards are not just digital codes, but living experiences that engage, protect and evolve.
